Installing Solar Energy Systems: Understanding Resistance
Understanding people’s resistance to installing solar energy systems, employing other tools and changing habits. Why are people resistant or apathetic to the changes we need to make to save the Earth? How can we address it?
5/28/20232 min read


In the realm of environmental issues and creation care, one of the primary psychological barriers we encounter is denial and cognitive dissonance. Denial refers to the psychological defense mechanism that individuals employ to avoid facing uncomfortable truths or realities. When confronted with the overwhelming evidence of environmental degradation and the urgent need for sustainable practices, people often experience cognitive dissonance—an internal conflict between their existing beliefs and the new information presented.
Denial and cognitive dissonance can manifest in various ways, hindering individuals from embracing the call of creation care. First, some individuals may deny the severity of the environmental crisis altogether, dismissing it as exaggerated or irrelevant to their lives. They may hold onto preconceived notions that the Earth's resources are limitless or that technological advancements will always provide solutions. Such denial can be fueled by misinformation or a lack of understanding of the scientific consensus on climate change and biodiversity loss.
Second, cognitive dissonance arises when individuals recognize the importance of environmental stewardship but struggle to align their beliefs with their behaviors. For example, someone might acknowledge the need to reduce carbon emissions but continue to engage in unsustainable consumption patterns or resist making necessary lifestyle changes. This internal conflict can be discomforting, leading individuals to downplay or rationalize their actions to alleviate the dissonance.
Overcoming denial and cognitive dissonance requires a multi-faceted approach that addresses both the cognitive and emotional aspects of belief systems. Education and raising awareness play a crucial role in challenging denial. Providing accurate and accessible information about the state of the environment and the impact of human activities can help individuals overcome their resistance and open their minds to the urgent need for action.
Moreover, addressing cognitive dissonance necessitates a deeper exploration of personal values and belief systems. Encouraging individuals to reflect on the congruence between their environmental attitudes and behaviors can prompt a cognitive shift. By highlighting the alignment of creation care with core values such as justice, compassion, and stewardship, individuals can begin to resolve the dissonance and bridge the gap between belief and action.
Creating spaces for open dialogue and discussion is also essential in navigating denial and cognitive dissonance. Encouraging respectful conversations that allow for the exploration of fears, concerns, and uncertainties can help individuals confront and overcome their resistance. Building empathy and understanding through storytelling and personal narratives can help individuals connect emotionally with the urgency of environmental issues and motivate them to take meaningful action.
In conclusion, denial and cognitive dissonance present significant psychological barriers in embracing the call of creation care. Understanding the underlying dynamics and employing educational, introspective, and empathetic strategies can help individuals overcome these barriers. By addressing denial and resolving cognitive dissonance, we can foster a collective commitment to environmental stewardship and create a sustainable future for ourselves and generations to come.